A cozy bed inviting you to climb in, a table set to host your closest friends, it’s all about stories we can create.
In my current role at Macy’s, I help tell the story of one of America’s most iconic brands.
As the Art Director for Macy’s Home and Toy categories, I’m tasked with creating a visual narrative that will elevate our product so we can compete with all of the beautiful brands in today’s Home Retail Market.
Before working at Macy’s I was witness to the merger of two pillars of the furniture industry, Herman Miller and Knoll.
I spent my last year with the company working as the Senior Creative Designer of MillerKnoll’s retail brands. I was responsible for the graphic systems at the brick and mortar locations of our three retail brands, Herman Miller, Design Within Reach, and HAY North America. I also had the opportunity to conceptualize and execute the first physical expression of the new MillerKnoll brand identity at our retail headquarters in Connecticut.
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MillerKnoll
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Design Within Reach
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Herman Miller
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HAY
I shifted to a team at MillerKnoll after seven years as the Senior Designer for Design Within Reach.
My experience at DWR is hard to summarize, over those years I produced such a high volume of work and covered all areas of the business. It was a career growing experience for me and at the same time DWR evolved greatly around me.
Before moving into Retail, my foundation was set working on design systems in branding studios. I spent five years with Alexander Isley at his studio in Connecticut, exploring an exciting variety of client and project types.
PaknTreger Magazine
Yiddish Book Center
Yiddish Book Center EPUB
Kvel Newsletter
NCSU Hunt Library
Burpee Seeds and Plants
The Eric Carle Museum of Picture Book Art
Girl Scouts of America
Alexander Isley Inc.
My professional career started at a small design firm followed by a year freelancing with the US Tennis Association and other clients. That work opened the door to everything I do today.
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US Tennis Association
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Rockrose Development Corp
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Silver Creative Group
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Listing Style LLC
